Make your car smokefree/Kia auahi kore o tatou waka

The Smokefree Cars campaign was launched in September 2006 by Hon Damien O'Connor, Associate Minister of Health.

The Smokefree Cars campaign encourages smokers to protect their children from the harms of second-hand smoke by not smoking in their car, even when they are alone.

The key messages of the campaign are:

• Second-hand smoke is dangerous to the health of children.
• Winding down a window does not rid a car of the poisons contained in second-hand smoke.
• Poisons linger long after the smoke has disappeared.

The solution is provided within all resources - Make your car smokefree/Kia auahi kore o tatou waka.

The television commercial depicts second-hand smoke and encourages smokers to not smoke in their car, even when they are alone.  The commercial also shows smoking around children but introduces a change of behaviour due to social pressure.
 
Radio advertising supports the message and a number of smokefree cars resources have also been developed.

HSC is delighted to be working with Plunket on this new and exciting initiative.  Plunket-branded Smokefree Cars resources are available directly from Plunket.