1. Second-hand Smoke in the Workplace: Television Commercials Concept Testing

In July 2003 the Health Sponsorship Council and The Quit Group commissioned research company Gravitas Research and Strategy to pre-test concepts for television commercials (TVCs) focusing on second-hand smoke in the workplace. The purpose of the study was to determine which TVC concept and ‘strap-line’ (line that sums up the message of the TVC) might most effectively achieve the aims of the second-hand smoke in the workplace TVCs.

Summary of the “Second-hand Smoke in the Workplace: Television Commercials Concept Testing” report

The full “Second-hand Smoke in the Workplace: Television Commercials Concept Testing” report will be available shortly.

2. Second-hand Smoke in Private Settings Literature Review

In July and August 2003 researchers from the Health Sponsorship Council and The Quit Group reviewed second-hand smoke studies from New Zealand and overseas. The review, in combination with findings from the Second-hand Smoke in Homes Qualitative Research Report (August 2003), helped refine the goal, objectives and strategies of the Smokefree Homes campaign.

A summary of the “Second-hand Smoke in Private Settings Literature Review” will be available shortly.

3. Second-hand Smoke in Homes Qualitative Research Report

In July 2003 the Health Sponsorship Council and The Quit Group commissioned research company TNS to identify key influences on people’s decisions to smoke - or not smoke - in homes and cars. The purpose of this study, in combination with findings from the Second-hand Smoke in Private Settings Literature Review (August 2003), was to help refine the goal, objectives and strategies of the Smokefree Homes campaign.

The summary and full reports of the “Second-hand Smoke in Homes Qualitative Research Report” will be available shortly.

4. Second-hand Smoke in the Home and Car: Television Commercials Concept Testing

In October 2003 the Health Sponsorship Council and The Quit Group commissioned research company Gravitas Research and Strategy to pre-test concepts for television commercials (TVCs) focusing on second-hand smoke in the home and car. The purpose of the study was to determine which TVC concepts and ‘strap-line’ (line that sums up the message of the TVC) might most effectively achieve the aims of the second-hand smoke in the home and car TVCs.

Summary of the “Second-hand Smoke in the Home and Car: Television Commercials Concept Testing” report

The full “Second-hand Smoke in the Home and Car: Television Commercials Concept Testing” report will be available shortly.